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Illustrator & Graphic Designer
Pura Water Bottles
Pura offers the only 100% plastic-free bottle line on the market, made entirely from food-grade stainless steel and medical-grade silicone. I’m responsible for designing all organic and paid social media content, digital ads, and website banners.
Website Banners
Organic & Paid Ads
Back-To-School Sale
Our back-to-school sale was a big success! The campaign included emails, paid ads, and social media posts. I focused on creating ads that were fun, eye-catching, and emphasized the message of choosing sustainable options for kids this school year.
Email Marketing
Email marketing is both a challenge and a creative outlet for me. It’s all about finding the balance between designing something visually appealing and creating content that drives purchases. For Pura, my goal is to keep emails fun and engaging while incorporating natural elements that reflect their commitment to sustainability and protecting the planet.
On the Edge of Extinction
Social Media Campaign
With fewer than 100 individuals left in the wild, the Amur leopard is one of the most endangered big cats on Earth. Found in the Russian Far East and parts of China, this elusive predator plays a vital role in maintaining the health of its ecosystem. Ecologically, the Amur leopard helps balance prey populations like deer, which in turn supports forest regeneration. Economically and culturally, its survival symbolizes the rich biodiversity of the region and the deep connection between people and nature. Protecting its habitat also safeguards other species, including the endangered Amur tiger. Through focused conservation efforts like anti-poaching measures, habitat protection, and international cooperation—we can bring the Amur leopard back from the brink and secure a future for this fragile ecosystem.
Pollinate to Protect
Social Media Campaign
Bees are essential to our food, our ecosystems, and our future. As pollinators, they support one-third of the food we eat—but their populations are in rapid decline. Pollinate to Protect is a call to protect bees and restore the natural balance our planet depends on.
El Yunque Rainforest
Social Media Campaign
I've always been passionate about sustainability and doing my part to protect the Earth. Recently, I visited Puerto Rico and instantly fell in love with the island. Hiking through the El Yunque Rainforest left me in awe of its lush foliage and stunning scenery, and breathing in the fresh, pure air felt incredibly rejuvenating. When I got home, I dove deeper into learning about El Yunque and felt inspired to create visuals that capture its beauty while sharing more about the rainforest and how we can all contribute to its preservation.
Voices for Chimps
Social Media Campaign
Dr. Goodall’s tireless advocacy for animals, the environment, and humanity has has deeply influenced my purpose. Her belief that “every individual makes a difference” has inspired me to live more intentionally and to focus my energy on what truly matters. We have one life and one beautiful planet, and I choose to use my voice and my designs to help protect both.
Personal & Sustainable Practices
Consumerism has caused overuse of natural resources, excessive waste, and pollution, all contributing to climate change and the loss of biodiversity. It also fuels poor labor practices and global inequality, particularly in developing countries. To help combat these issues, I’ve made intentional changes in my personal life by shifting toward more sustainable habits. One of the biggest changes was moving away from always buying new. I now focus on buying used, using what I already have, and avoiding unnecessary purchases. This shift has changed the way I think about consumption—before buying anything, I ask myself, “Do I really need this?” and more often than not, the answer is no. What started as a personal challenge has brought me unexpected joy, and I plan to continue this lifestyle for the rest of my life.
Blanchard Leadership
Blanchard is an online leadership development company offering programs and courses that teach individuals how to lead effectively within their organizations. My role is to ensure Blanchard’s voice and mission are reflected in every creative, designing eye-catching visuals that capture the attention of business leaders and drive them to explore and enroll in our programs.
Organic & Paid Socials
Preferred Depot
Preferred Depot are experts in the fields of biotech, medical device manufacturing and healthcare, who provide unmatched insight into business’ logistics, tech support or customer service needs.
Organic & Paid Socials
Nanobebe
Marketing Campaigns
As the sole graphic designer, I am responsible for photographing and designing all creative content posted across various media platforms, including emails, social media graphics, Google Ads, and website assets. With each product launch—such as our new pacifier and bottle colors—our goal is to drive sales and enhance brand awareness. This involves creating engaging, organic social media posts, email campaigns, and Google Ads to support our launch strategy.
Sky Pacifier Launch
For this new color launch, my goal was to design a visual that is both vibrant and attention-grabbing. It's crucial to showcase not just an engaging product photo but also a lifestyle image that highlights babies enjoying and using our products!
Gen 2 Breastmilk Bottle Launch
The Nanobébé Breastmilk Bottle was recognized by The Bump as the Best Baby Bottle for Breastfed Babies. It's the only baby bottle designed to preserve nutrients & give baby an experience second only to breastfeeding. When we launched our new bottle, it was important to showcase the upgraded features of the new bottle with beautiful photography. Our launch included digital assets as well as reaching out to influencers to share their honest reviews of the new bottle.
Email Campaign
In Social-Feed & Evergreen Ads
Sage Flexy Bottle Launch
The Flexy Bottle is "The Best Silicone Baby Bottle" - Best of The Bump Awards 2024. We recently launched a new color and had a blast with the campaign. I made it a priority to capture stunning images of the bottle. The campaign was really successful and has become one of our best-selling bottles!
Organic and Paid Socials
I collaborate closely with our social media manager to create content that creates awareness and shareable content. Our goal is to establish ourselves as a trustworthy brand by offering valuable knowledge and advice to parents, while also providing key information about each of our products.
Animation & Motion
Email Campaigns
Our emails are a great way to target customers on their specific parenting journey. The content can include anything from product launches, sales, education, press mentions, and awards.
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Poppi
Creating art purely for enjoyment and pushing your boundaries is essential for growth and preventing burnout. That's why I took on the role of art director and photographer for a mock campaign with one of my favorite brands, Poppi. Together, we crafted a vibrant and playful summer campaign
Logo & Mockups Designs
Dog Treat Rebranding
I photographed my favorite model, my dog, Annie as she enjoyed her favorite treats!
Wild Thing Whiskey
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Riptide Hard Seltzer
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Cosmos Hard Cider
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Space Cheetah Boutique
Booya Kombucha
Revealed Organic Skincare
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Sun Chasers Campground
Forage Organic Tea
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Among the Willows
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